Revenue Management

Strategies, trends and new developments in the revenue management of hotels and resorts, including best practices, new technology and other advances in the battle to grow rate and drive revenue per available room (RevPAR).

Effectively Managing Your Property's Reputation Online 

Digital reputation management is vital to the success of your hotel. In an age where guest reviews can be posted by anyone at anytime, formulating a strategy for managing your hotel's online reputation is not only wise — it's essential. And contrary to popular belief, you don't just need to monitor ...

Noted Hotel Academic to Head UW-Stout Hospitality Program 

Lalia Rach, one of the most respected academics in the hotel industry, is stepping out of the classroom and back into university administration. Next month, Rach will join the University of Wisconsin-Stout as associate dean of the College of Management and director of the School of Hospitality Leadership....

HITEC Recap: Use Technology Wisely  

The cloud. Mobile. Mobility. You couldn’t walk more than 10 feet in Baltimore this past June without hearing one of those words, at least if you were anywhere near the convention center, HITEC and its 5,200 attendees. There were plenty of cool products and technologies on display, but what caught my eye was what I saw disappearing: front desks, the check-in process, locks, TVs, remotes, the concierge and more....

Independent Hoteliers Share Best Practices 

Jeff Low, founder and CEO of Stash Hotel Rewards, said one of the biggest challenges facing independent hotel owners and operators is their “isolation.” They have no “idea bank” to draw from. At last week’s Lifestyle/Boutique Hotel Development Conference ...

How Hotels Tackle Big Data and Improve Analytics 

Each day our world gathers more data, digital bits and analysis than we could have ever dreamed of just a decade or two ago. In the hotel realm, this data — or Big Data— as it is called can come from your ...

Fifteen Beacon Sells Rooms Twice a Day  

Fifteen Beacon Street, a 60-room luxury boutique hotel in Boston, has found a way to sell some of its rooms twice a day. Not for indiscreet trysts, but for professional meetings. It’s pretty simple. Certain hotel suite parlors are converted to meeting space by day. Then, they can be cleaned up and sold as sleeping space at night. Voila. Double the money for the real estate....

Use Online Reviews To Gauge Guest Satisfaction  

Last month, online reputation management company TrustYou announced it had become a global authorized partner of TripAdvisor. The partnership gives TrustYou’s clients the ability to monitor and analyze in real time all the data from TripAdvisor. Ben Jost, co-founder and CEO of TrustYou, the Munich and Dallas-headquartered company, recently took...

Can We Sustain the Gains in Transient Travel? 

With the summer travel season in high gear, an election year already well underway, fluctuating gas prices, financial and political drama in Europe, and a tentative economic recovery trying to stand on solid footing, hospitality forecasters have plenty to keep track of right now. Sorting through...

Using Social Media for Business Intelligence 

Despite Peter Yesawich Jr.’s claim that there’s no such thing as a “social media expert,” he and three other panelists looked and sounded the part during a panel at HITEC in Baltimore. ...

Coast Hotels Looking to Expand in West 

Shoppers who stay at the The Coast Bellevue Hotel in Bellevue, WA, can use their keycard as a discount pass for shopping at Macy’s department store. Hunters who stay at Alaska’s Coast International Inn have access to a walk-in freezer. Tourists ...

Melchiorri Brings Lodging to TV with “Hotel Impossible” 

Anthony Melchiorri isn’t a TV personality doing a hotel show. He’s a hotel guy doing a TV show. His resume and approach on camera make that clear from the first episode of “Hotel Impossible,” a new original weekly one-hour series premiering Monday, April 9 at 10 p.m. on the Travel Channel....

Reviewing Social Media Sites Critical 

Last April, I wrote a column about how online travel agency websites (like Expedia and Priceline) affect hotel values. I received quite a bit of mail about that article—a lot of people have been wrestling with how to control this new and increasingly important technology. One of the key messages...

Hotel Executives See Clear Path Ahead 

The Americas Lodging Investors Summit, held each January on the West Coast, is a good early bellwether of industry sentiment for the year. Budgets are complete, plans are made, and executives are hungry to execute. To get a reading on the sentiment for 2012, Lodging Hospitality gathered a roundtable of industry leaders during this year’s ALIS to gauge future developments, challenges and opportunities for the lodging business....

Pillar Hotels Eyes Aggressive Growth 

When Marriott was adding bistros to its Courtyard properties, it was no problem for management company Pillar Hotels & Resorts. The seven-year-old Irving, TX-based company has supervised enough capital improvements that it was more than ready to manage changes to the lobbies and food and beverage operations....

Understanding Market First Step to Turnaround  

Tom Engel spent the 1980s helping launch brands like Embassy Suites, Crowne Plaza and Hawthorn Suites, then turned his attention to managing the hotel portfolio of AXA Equitable during the 1990s as an executive vice president of its $1.8 billion lodging and leisure group. Engel now often finds himself in between the brand and owner as an asset manager....

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