MGM Executive Explains New Loyalty Program
From Las Vegas Sun:
Strategy Leverages 31-Million-Name Database
The 31 million marketable names in MGM Resorts International’s customer database have, until now, been an underused resource. Although MGM Resorts has long had a simple players’ loyalty club, executives have acknowledged it didn’t match competitor Caesars Entertainment Corp.’s much-awarded Total Rewards program. That’s all changing. MGM Resorts last week rolled out in Las Vegas its upgraded M Life customer loyalty program. Click here for the full story.
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