MGM Resorts, Ameristar Form Marketing Alliance to Draw Visitors
From Bloomberg Businessweek
MGM Resorts, Ameristar Form Marketing Alliance to Draw Visitors
MGM Resorts International and Ameristar Casinos Inc. agreed to a marketing alliance to draw more visitors to their casinos across the U.S. and Las Vegas.
MGM Resorts, the biggest owner of casinos on the Las Vegas Strip, and Ameristar, the operator of eight U.S. casinos in Missouri, Colorado, Mississippi, Indiana, Iowa and Nevada, agreed to offer reciprocal rewards to some customers in their loyalty programs, the companies said in an e-mailed statement. Click here for the full story.
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