Paul De Santis, LEED AP, is now principal of Chicago-based architecture firm Goettsch Partners. De Santis’ recent work includes the 37-story, two-million-square-foot Grand Hyatt Chengdu in China.

Silverado Resort and Spa in Napa, CA, selected Peter Burwash International to direct its tennis program.

American Express Global Business Travel promoted 22-year American Express veteran Michael Qualantone to senior vice president and general manager.

WATG added Muriel Muirden as vice president of strategy. Based in London, Muirden offers clients pre-development strategic advice and support.

XETA Technologies launched a new hospitality business unit, XETA Hospitality Solutions. Managing Director Mark Holzberg, formerly CEO of Lorica Solutions, leads the group.

Stephen Pearlman joined Molinaro Koger as managing director, Capital Markets Group. Pearlman is based in the firm’s New York office.

Hotel real estate veteran Jeffrey Brown joined Hospitality Real Estate Counselors (HREC) as senior vice president in the firm’s Atlanta office.

Hospitality executive Bill Sipple is new managing director of HVS Capital Corp. Most recently he was president of Index Consulting Group.

Meg Fasy joined PSAV Presentation Services as vice president of industry relations. In her new position, she’s responsible for the organization’s global sales efforts.

Pegasus Solutions named Marcie Hyder chief financial officer and executive vice president. Kevin Housh takes over her responsibilities as vice president and controller.

LW Hospitality Advisors and Aspen Spa Management formed a strategic alliance. Industry veterans Daniel Lesser and Leslie Glover remain with the emerging enterprise.

Pineapple Hospitality is the new master distributor of Tommy Bahama Travelers Collection amenities.

LodgeNet Interactive added three sales veterans to its restructured Hospitality Sales Solutions. These include Michael Bennett, director of sales; John Froland, regional sales manager; and Tom Hart, regional sales manager. David Goldstone, LodgeNet’s vice president of sales and hotel relations, received the 2011 John Whitaker Award from the American Hotel & Lodging Association.

Cara Posey is new director of marketing for Signature Worldwide, a Dublin, OH-based business and training company.