Hotels Opt For Edginess in Restaurant Concepts
Todd English’s Food Hall in New York City’s Plaza Hotel
A decade or two ago, hotels were not the first place you might expect to find a cool restaurant. In fact, many people wouldn't be caught dead in a hotel restaurant. The restaurant was considered an amenity for the hotel guests, a loss leader.
How the tables have turned. Some of the world's top chefs and the most cutting-edge concepts are the crown jewels of many hotel lobbies. Hotel operators, battered by a drop in travel over the last few years, now seem more open than ever to cutting a deal with operators, especially chefs and concept creators that will lend their property some cachet. A high profile isn't a prerequisite to finding a hotel partner. Today, outside-the-box thinking seems to be the key.
Exhibit A: The Plaza Food Hall by Todd English at New York's storied Plaza Hotel. Opened on the lower concourse level last summer, the 5,400-square-foot, 80-seat space was designed by celebrated architect Jeffrey Beers in the classic European food hall mold. Eight culinary stations provide on-premises or takeout dining affordable options to guests and visitors. Fresh flowers, imported and local specialty foods, cookware and home goods are sold here as well.
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