Reduced Keystrokes Increase Face Time
Marriott International, Inc. is eliminating redundant questions and as many keystrokes as possible when guests check in at any of its extended stay and select service brands. Especially in the case of preferred guests, the goal is to know their preferences so check-ins will be faster, freeing front-desk personnel for other welcoming duties. A Marriott spokesman says FOSSE PMS stores such preferences as room type, location (floor, ocean view, near or away from elevators, etc.) and other data. The goal is to create a more pleasant check-in experience by eliminating redundant questions and, thus, keystrokes. Reduced keystrokes let front-desk staffers offer a more personal, less-rushed initial contact. The hotels have also reduced keystrokes entered by reservations agents. Besides increasing customer satisfaction, Marriott says streamlining also lowers costs.
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© 2012 Penton Media Inc.
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