Utilizing your ATM screen to advertise and promote your amenities (restaurants, spas, fitness centers, business centers, rewards programs, WiFi, etc.) is certainly not a new concept. It's been around for years. However, due to equipment and software limitations, advertising has been cumbersome, and thus has never had much appeal. The good news is that, as with most technologies, the ATM continues to evolve, and is now far better suited to act as an effective promotional tool.

ATM Systems, now in its 12th year of operations as a premier ATM solutions provider to the hospitality industry, is poised to assist you in leveraging your ATM to further promote and sell these services. As the pioneer in providing custom cabinetry for ATMs to ensure they blend with the hotel ambiance, we are also committed to becoming the leader in ATM advertising, rendering results that are more tangible.

What has changed with the ATM with respect to its ability to be an effective advertising channel? First, the screens are larger; second, the LCD screens provide a wider spectrum of colors, which display more vibrant and sharper images; third, the software behind remotely managing these images is significantly more flexible, allowing the Host (ATM Systems) to more productively manage a campaign to meet your specific advertising requests; and fourth, ATM Systems is willing to spend more of its own capital to provide these more expensive ATMs, so that you are able to capitalize on this opportunity.

There is a unique characteristic about ATM advertising that distinguishes it from other forms; it's FREE…………at least right now. There are many ideas in the pipeline, including the addition of a second, flat panel screen, but until results are measurable, all you need to do is provide us with digital images, and we will develop a campaign for you at no cost. Every time your guests use the ATM, they will see the amenities you are promoting. This is a captive audience. In addition, hotels often fail to realize that ATM advertising can be seen by guests in the vicinity, which is a semi-captive audience, if the ATM is in a convenient, visible location. And, don't worry; there is no sound to accompany this advertising. In our view, audio, such as those obnoxious ads you experience at some gas pumps, is an invasion of personal space, and, at the very least, an annoyance.

ATM Systems is a preferred provider for Marriott International, Ritz-Carlton, Four Seasons, Host Hotels & Resorts, InterContinental Hotels Group, Accor, Sunstone Hotels, Hilton Hospitality, Starwood Hotels & Resorts, CNL Hotels & Resorts, Fairmont and exclusive provider for Omni Hotels, HEI Hotels & Resorts, The Dow Hotel Company and The JBG Companies.

For more information, please contact Steve Myers at 800-417-3201 ext. 110, via email at smyers@atmsystems.com, or visit our website at www.atmsystems.com.