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Hilton Debuts New Brand Identity

Aug 16, 2010 9:47 AM

From The Washington Post:
Changes Name to Hilton Hotels & Resorts
Hilton Worldwide has been undergoing a major reevaluation of its flagship brand, Hilton Hotels, and, after completing international consumer research, a lengthy strategic branding process and custom graphic design work, is introducing a brand-new Hilton logo. Click here for the full story.

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