DeBoer Succeeded by Listening to Customers, not Experts
FromThe Memphis Commercial Appeal:
Staying power: Hotel pioneer succeeded by listening to customers, not experts
Extended-stay hotel pioneer Jack DeBoer said he once sought Holiday Inn founder Kemmons Wilson's advice, but he didn't necessarily follow it. DeBoer told an industry group Wednesday that he explained the concept behind Residence Inn to entrepreneurial legend Wilson in a meeting more than three decades ago. Click here for the full story.
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