Grand Hotels Build on Their Brand in Shaky Economy
From Taiwan News
Grand Hotels Build on Their Brand in Shaky Economy
The signature green and white china is packed, the Adirondack chairs are stored away and the corridor lights are dimmed. The Balsams Grand Resort Hotel in the forests of northern New Hampshire _ a remote destination nestled in a mountain pass for lovers of the great outdoors, fine dining and turn-of-the-century elegance _ is closed for now. How long is anyone's guess.
Historic hotels around the country are facing more competitive pressure these days, continually trying to engage in new marketing campaigns to attract customers, said Thierry Roch, executive director of Historic Hotels of America, a program of the National Trust for Historic Preservation. Click here for the full story
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