Hawaii Marketing Blitz Aimed At Ailing Japanese Market

From Honolulu Star-Advertiser:
Arrivals From Japan Expected to Drop 22%
The Hawaii Tourism Authority will mount a $3-million-plus recovery plan to offset substantial losses related to the tsunami and earthquake in Japan and the radiation scare. Fewer Japanese tourists are walking Hawaii's streets and shops or sunning themselves on the beaches since a powerful magnitude-9.0 earthquake struck the northeast coast of Japan on March 11, triggering a tsunami and damaging nuclear power plants in Fukushima. Hawaii also has seen booking slowdowns from its top U.S. traveler market as radiation fears have increased. And there has been a related drop in travel from China and Korea, markets that depend on connecting flights in Japan. Click here for the full story.


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