Hawaiian Tourism Going More Authentic Hawaiian

From CBS News
Hawaiian Tourism Going More Authentic Hawaiian
Coconut bras aren't Hawaiian. Neither are grass skirts. Tiki bars? They're from California. Yet they're all among the most recognizable symbols of a Hawaiian vacation.

Now, many resorts in Hawaii are hoping to change those images, edging away from these kitschy marketing inventions and toward real-life Hawaiian traditions that can make the trip to the islands more special for travelers.

Driving the movement, in part, is economics. Tourism leaders know Hawaii needs to highlight what makes the islands unique to compete with other sun-and-surf destinations like Florida, Mexico and Thailand. Click here for the full story.

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