Hyatt Decentralizes Digital Marketing Efforts
From Ad Age:
Hires Its Media Agency to Help With Effort
Hyatt has started to decentralize its digital strategy as it aims to better understand and target its customers in local hotel markets. The impetus? Search data. "There was no formal study, but in reviewing search data, we began to see patterns emerging in how consumers research and plan their travel online, with a heavy skew toward local information," said Tim Burger, Hyatt's director-global internet marketing. Click here for the full story.
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