From Hotel Chatter:
New Mid-Market U.S. Brand Also In the Works
A new year and a new hotel brand is coming to the masses! Well, the masses of one particular country, that is. InterContinental Hotel Group (IHG) is working on rolling out a new hotel brand but this one will only be found in China. News reports today say IHG will launch the upscale brand in the country within the next six months and will eventually expand the brand across Asia Pacific. And it apparently doesn't matter that IHG already has 160 hotels in China with 140 more in the works (like the Hotel Indigo Hong Kong.) Instead, IHG is placing their bets on the idea that the Chinese want a domestically-grown brand to call their own. (Even though, technically, the IHG corporate HQ is based in London.) Click here for the full story.