IHG Sees Mobile App Turning 'Lookers Into Bookers'
From Network World
Hotel Chain Sees Mobile App Turning 'Lookers Into Bookers'
InterContinental Hotels Group (IHG) will, of course, take a room reservation no matter how a customer makes it. But it sees enticing sales potential in moving hotel guests to mobile applications.
The $1.6 billion company, which owns the InterContinental Hotels and Resorts, Crowne Plaza, Holiday Inn and four other hotel chains, has rolled out mobile applications for BlackBerry, Android, iPhone and Windows Phone. The strategy: IHG will build native mobile applications offering unique capabilities that aren't suitable for its website, says Bill Keen, director of mobile solutions, Web and interactive marketing. Click here for the full story.
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