Marriott Struggles with Edition ‘Lifestyle’ Hotel Brand
From The Washington Post
Marriott Struggles with Edition ‘Lifestyle’ Hotel Brand
It was supposed to be the brand that would catapult Marriott International into “lifestyle” hotels — the edgy, modern take on luxury — but Edition, some say, has fallen short of expectations.
The brand, now at the center of a lawsuit, has struggled to gain traction, with only two hotels donning the flag in the four years since it was announced. Without a collection of properties under the banner and allegations of mismanagement flying about, some industry experts wonder whether Edition has staying power.
Two weeks ago, the brand made headlines after the owners of the Waikiki Edition, M Waikiki LLC, stormed into the hotel, installed Aqua Hotels & Resorts as management and renamed the property: the Modern Honolulu. Click here for the full story.
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