Lifestyle/Boutique Conference Focuses on Investment

Several hundred boutique and lifestyle hotel developers and operators gather next month at the Fontainebleau Hotel in Miami Beach to discuss the investment and development opportunities in what may be the hottest segment of the lodging industry. The fourth annual Lifestyle/Boutique Hotel Development Conference will be held Oct. 17-19. Lodging Hospitality produces the event, along with HVS Hotel Management and the conference’s academic partner, The School of Hospitality Business at Michigan State University.

The opening general session last year drew a crowd.

The three-day conference combines general sessions, breakout discussions and plenty of networking and socializing. Here are some of the highlights:

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• The conference program launches Thursday, Oct. 18 with a general session featuring hotel company executives discussing the state of the boutique and lifestyle business. Among those confirmed for the panel are Jason Pomeranc of Commune Hotels, David Duncan of Denihan Hospitality, Patrick Goddard of Trust Hospitality and Jay Coldren of Marriott’s Lifestyle Brands unit.

• At lunch on the first day, Lodging Hospitality managing editor Eric Stoessel will chat with Anthony Melchiorri to get a behind-the-scenes look at The Travel Channel’s hit TV series, Hotel Impossible, which is hosted by Melchiorri.

• Everyone is looking for money to acquire or develop, and several panels at the conference will steer attendees in the right direction. One session, moderated by Jonas Niermann of PricewaterhouseCoopers, will explore ways to overcome the sometimes-negative perception lenders have about unbranded and independent boutique hotels. The session to close the conference on Friday, Oct. 19 will include four high-level lenders and mortgage brokers who will survey the boutique lending landscape.

• For those in the industry thinking about entering the boutique segment, a Thursday morning panel discussion on the basics of the business will look at all aspects of boutique hotel development and operations, from feasibility and design to marketing and revenue management.

• Branding is always a hot topic, and several panels will look at the pros and cons of branding versus remaining independent or even a mix of both.

For more information on the conference and to register, go to www.lifestyleboutiquelh.com

Coverage from last year’s event:
Photo Gallery
Where to Find Financing For Boutique Hotels

Lifestyle, Boutique Easy to See, Hard to Explain
Funky Money Is Key to Boutique Hotel Financing
Marriott Plans Relaunch of Edition Boutique Brand
Lifestyle and Boutique Segments ‘The Place To Be’

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