2011 B-to-B Marketing Needs Survey
Truth from the Trenches
Insights from Penton Marketing Services' 2011 B-to-B Marketing Needs Survey
Learn how 3000+ marketing professionals evaluate themselves and their strategic initiatives. This study drives some alarming pain points home — including how many marketers are less than satisfied with the performance of their website, social, search marketing and sales conversion efforts.
- 81% find online marketing moderately to extremely challenging
- 77% say their site is not that effective in generating sales leads
- 74% have not implemented a social media strategy
- 80% of companies have no resources and budget devoted to website analytics
See how you stack up to the competition!
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