2011 B-to-B Marketing Needs Survey

Truth from the Trenches

Insights from Penton Marketing Services' 2011 B-to-B Marketing Needs Survey

Learn how 3000+ marketing professionals evaluate themselves and their strategic initiatives. This study drives some alarming pain points home including how many marketers are less than satisfied with the performance of their website, social, search marketing and sales conversion efforts.

Findings included:

  • 81% find online marketing moderately to extremely challenging
  • 77% say their site is not that effective in generating sales leads
  • 74% have not implemented a social media strategy
  • 80% of companies have no resources and budget devoted to website analytics

See how you stack up to the competition!


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