Lodging Hospitality

Starring Roles for Hilton Hotels

Jul 30, 2010 10:15 AM

FEATURE: Integrated Marketing Partnerships Pay Off With Parts in ‘Up in the Air’ and ‘Top Chef ‘
Hilton Worldwide moved its headquarters from Beverly Hills to McLean, VA last year, but the company hasn’t forgotten its Southern California roots. Last year its flagship brand Hilton Hotels had a prominent role on the big screen in the Oscar-nominated ‘Up in the Air’ and this year it’s hard to miss the same brand on the Emmy-nominated TV series ‘Top Chef D.C.’...